Google Website Optimizer v 1.0 The Techie Guide User Manual download pdf (Page 11)

The Techie Guide to Google Website Optimizer

Setting Up Experiments - Standard Experiments

First variation test page:

• Add the Tracking Script at the bottom of the page

Second variation test page:

• Add the Tracking Script at the bottom of the page

Conversion page:

• Add the Conversion Script

At this point GWO will try to retrieve these pages in order to:

• Validate the Control Script on the original test page

• Validate the Tracking Script on the original and variation test pages

• Validate the Conversion Script on the conversion page

Step 3: A/B experiment set-up: Preview and start experiment

• Review the data, test the pages using the ‘preview’ function, and then launch your test!

A/B Experiment Launched!

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Google Website Optimizer v 1.0 The Techie Guide User Manual Page 11