Google Changes to AdWords Reporting A Comprehensive Guide User Manual Page 1

Table of ContentsI. Basic Reporting OptionsII. Individual ReportsIII. Report MetricsIV. ConclusionIntroductionReporting in AdWords is getting fast

Ad distributionAd distribution statistics let you see how your campaigns are performing on Google Display Network and search partner sites. Before

Before AfterIn the Report Center, you can manually include “Highest Position Preference” and “Lowest Position Preference” columns in keyword report

Conversion value dataIf you track the value of your conversions, either manually or automatically, there are a number of columns to help you analyze

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A wider selection of filters is oered in the Campaigns tab. To see which filters are available, click the “Filter” button above any data table. If you

Create a similar report“Create similar” links help you quickly create variations of reports you’ve run in the past. Before AfterIn the Report Cente

Moreover, you now have the flexibility to modify your report’s schedule at any time. Simply visit the “Reports” section in the Control Panel & Libr

II. Individual ReportsIn this section, we’ll go through each report type that’s available in the Campaigns tab. Instead of going through the extra ste

Ad group reportsTo see statistics by ad group, visit the “Ad groups” tab and download the data table as an ad group report. Before AfterLike the ca

In the Report Center, you can run an ad performance report for selected ad types. For example, you can run a report for image ads and display ads, or

To see URLs, click the “See URL list” button above either the automatic placements or managed placements table. By selecting individual domains, you c

Reach and frequency reportsUse the reach and frequency report to learn how many people have seen your ads and how often they’ve seen them.In the Repor