© 2010 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.
100617_2767611
Before After
Since Local Business Ads are becoming location extensions, the statistics available
for your local ads are changing. Now you can see statistics for your location
extensions by enabling the “Ad extensions” tab in your account.
Historical video columns
Historical video columns show data for Click-to-Play Video Ads, an ad format
that has since been incorporated into Display Ad Builder functionality. Since this
ad format no longer exists, historical video columns are not available in the
Campaigns tab.
IV. Conclusion
As you’ve seen above, the fundamentals of AdWords reporting aren’t changing.
The same powerful metrics available through the Report Center are being
integrated into the Campaigns tab to make your performance data more accessible
and actionable.
If you have questions about the changes, please consult the following article
in the AdWords Help Center: http://adwords.google.com/support/aw/bin/
answer.py?hl=en&answer=177116. This article is updated regularly, so please
use it as your first resource for any issues that may arise.
The changes we’re making will soon make possible new ways of data analysis.
For example, in the future you’ll be able to use segmentation options within the
Dimensions tab to analyze your performance in even more interesting ways. See
how your average cost or conversion on Google.com varies by region, or how the
demographic breakdown of the customers who see your ads on Google Display
Network sites changes depending on the day of the week.
AdWords has always been a place to find insightful and useful statistics, and
we hope that with these changes the value you get from your reports increases
even further. If you have any feedback on the changes or suggestions for future
reporting controls, please let us know: https://survey.googleratings.com/wix/
p4080007.aspx?SR=web.
And thanks as always for choosing AdWords for your business!
(10 pages)
Manymanuals.com
Manymanuals.de
Manymanuals.fr
Manymanuals.it
Manymanuals.pl
Manymanuals.cz
Manymanuals.es
Manymanuals-pt.com
Comments to this Manuals