Google Changes to AdWords Reporting A Comprehensive Guide User Manual download pdf (Page 5)

II. Individual Reports

In this section, we’ll go through each report type that’s available in the Campaigns

tab. Instead of going through the extra step of visiting the Report Center to

download your performance data, you can now download data tables within the

Campaigns tab as reports. To export a table as a report, simply click in the

toolbar above the table to open the download panel.

Account reports

Account performance reports show you summary statistics for your entire account

and can help you get a quick overview of your overall AdWords performance.

Before After

You can view your account-wide data in various ways within the Campaigns tab.

• With “All online campaigns” selected on the left side of the page, look at the

“Total” rows at the bottom of your tables.

• Go to the “Dimensions” tab to organize your account data by the dimension of

your choice. For example, you can choose to break out your account data by

network or device. This tab is not turned on by default; to enable it, click the menu

next to your last tab and select the “Dimensions” checkbox.

Campaign reports

Campaign reports show you the performance of your individual campaigns.

Before After

To download a campaign report in the Campaigns tab, view your list of campaigns in

the “Campaigns” sub-tab. Set up a “Campaigns/Ad Groups” ﬁlter if you’d like to see

only certain campaigns in the data table. Click in the toolbar above the table to

download it as a report.

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Google Changes to AdWords Reporting A Comprehensive Guide User Manual Page 5