Google Website Optimizer v 1.0 The Techie Guide User Manual download pdf (Page 24)

The Techie Guide to Google Website Optimizer

Other Advanced Stuff

Add JavaScript tags to experiment pages

This is Step 2 of the Website Optimizer tool provides the speciﬁc code to install on your pages.

For your original page:

1. Add both the Control Script and the Tracking script as described in the tagging instructions.

2. Ignore the instructions under Page sections, and instead add the following script, exactly as it

appears below, immediately after the Control Script:

var b = utmx(‘variation_content’, ‘Test URL’);

function lter(v) {

var u = v[0].contents;

if (b && u.substr(0,7) == ‘http://’ && b.substr(0, 7) != ‘http://’) {

u = u.substr(7);

}

return u;

}

utmx(‘url’, ‘Test URL’, 0, lter);

</script>

3. The ﬁlter function exists to strip off the ‘http://’ which the utmx function might prepend to the URL.

This allows one to redirect to relative URL’s.

For alternative pages (B, C, and other pages):

Add the Tracking Script as described in the tagging instructions.

For your conversion page:

Add the Conversion Script to your conversion page, at the very end of your source code (after the closing

</body> tag) as described in the tagging instructions.

Once the process of tagging your pages is ﬁnished, click Validate pages. If your pages aren’t accessible, click

Try ofﬂine validation to upload your pages directly into Website Optimizer.

Click Continue to move on to Step 3.

Create Variations

In Step 3 of the Website Optimizer tool:

1. Click Add new variation.

2. Enter a name for this variation and click Add.

3. In the text box, enter the URL for alternative page for this variation. This should be on a single line

with no additional whitespace before or after the URL..

4. Click Save.

5. Click Preview - Website Optimizer will display your variation page.

6. Repeat the steps above for any additional variation pages (your C, D, and other pages).

7. Click Save and continue to move to Step 4.

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Google Website Optimizer v 1.0 The Techie Guide User Manual Page 24