Google Website Optimizer v 1.0 The Techie Guide User Manual download pdf (Page 26)

The Techie Guide to Google Website Optimizer

Wrapping it up

Detailed Reporting: GWO Users Pitch In

Google Website Optimizer focuses on visitors and conversions. But suppose you’d like to get even more

detailed analytical information for each combination? Stats like time spent on each page, bounce rates,

keyword segmentation, date breakdown, etc.

Well, you can -- again, thanks to a clever trick by some of our GWO users. The bright minds at ROI

Revolution (one of our Website Optimizer Authorized Consultants) came up with some JavaScript code that

can be added to pages to make each combination look like its own page. They describe the process here:

http://www.roirevolution.com/blog/2008/11/google_website_optimizer_renews.html

Thanks, guys!

Going one better, here’s a script that has the heart of their idea in it, but with a much more simpliﬁed version

of the code:

if (utmx(‘combination’) != undened) {

var l = document.location, s = l.search;

s += s.length ? ‘&’ : ‘?’;

s += ‘combo=’ + utmx(‘combination’);

var pt = _gat._getTracker(“UA-123456-1”);

pt._trackPageview(l.pathname + s);

}

</script>

To use this code, you replace the Google Analytics tracking script on your test page with the above code.

Remember to replace UA-123456-1 with your own Analytics proﬁle ID. You’ll then see the different

combinations listed in your Google Analytics reports.

Wrapping it up

That’s the end of the Techie Guide, for now. We’re constantly at work building new features and ﬁnding

new ways to use Website Optimizer, as are our users. We’ll be updating this guide regularly with the latest

advanced testing techniques. Until then, don’t stop testing until your conversion rate is 100%.

--the Website Optimizer team

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Google Website Optimizer v 1.0 The Techie Guide User Manual Page 26