Google YouTube Creator Playbook Guide Version 2 User Manual Page 18

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Calls to Action
Strategy:
Direct viewers during the video to take actions that can help build audience.
Why It Works:
Online video is an interactive experience. Prompting your viewers to take action
will lead to more activity and help you build engagement and audience.
How To Do It:
Accomplished through production and/or annotations.
18"
Time Cost
Minimal:
0 – 5 Minutes
Effect
Engagement
Subscribers
Video Ranking
Views
Programming & Producing
Optimization Type Impact
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