Google YouTube Creator Playbook Guide Version 2 User Manual download pdf (Page 28)

Tent-pole Programming

Strategy:

Create, release, and/or package content that is themed around tent-pole

events.

Why It Works:

Tent-pole events drive search trends, editorial opportunities, audience interests,

and advertiser campaigns.

How To Do It:

Create and publish content according to a programming calendar. Use playlists

and other packaging to angle your content for tent-pole events.

28"

Time Cost

Moderate:

Less than 1 Hour

Effect

•  Promotion

•  Views

•  Discovery

•  External Site Traffic

Programming & Producing

Optimization Type Impact

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Google YouTube Creator Playbook Guide Version 2 User Manual Page 28