Google Creator Playbook Version 4 User Manual Page 11

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9
Calls to Action
Strategy:
Direct viewers during the video to take actions that
can help build engagement and audience.
Why It Works:
Online video is an interactive experience. Prompting
your viewers to take action will help them feel more
invested in your work.
How To Do It:
Accomplished through production and/or
annotations.
Eect
• Annotation CTR
• Subscribers
• Views
• Comments
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Minimal:
0 – 5 Minutes
Impact
4 out of 5
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