Google Creator Playbook Version 4 User Manual download pdf (Page 21)

19

Tent-pole Programming

Strategy:

Create, release, and/or package content that is

themed around tent-pole events.

Why It Works:

Tent-pole events capitalize on search trends and

audience interests.

How To Do It:

Create and publish content according to a

programming calendar. Use playlists and other

packaging to position your content for tent-

pole events.

Eect

• Promotion

• Views

• Discovery

• External Site Trac

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Moderate:

Less than 1 hour

Impact

4 out of 5

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