Google Creator Playbook Version 4 User Manual download pdf (Page 7)

Programming

Section One

Captivate Your Audience 6

Calls to Action 9

Regular Schedule and Frequency 11

Playlists 15

Tent-pole Programming 19

YouTube Live 22

Checklist 27

Buildacohesivechannelstrategyandviewingexperience.



Gone are the days when YouTube was exclusively a place for one-hit viral videos. If

you’re a creator interested in building a successful channel on YouTube, you’ve got to

consider your channel’s long-term plan. What does this mean, and how do you

execute it? The answer largely lies in developing a viable programming strategy.

“Programming” means creating a cohesive viewing experience across videos on your

channel, where each video ts into the larger channel vision. It encapsulates both

pre-production and production activities; what type of content to produce and how

to publish and share it.

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Google Creator Playbook Version 4 User Manual Page 7