Google Creator Playbook Version 4 User Manual download pdf (Page 8)

Captivate Your Audience

Strategy:

Hook viewers from the start of your video to keep

them watching.

Why It Works:

Videos and channels that retain their viewers create

the best viewing experience. YouTube optimizes

search and discovery for videos that increase watch

time on the site.

How To Do It:

Increasing watch-time can be accomplished through

video production techniques that include eective

editing, quality production, and attention to

video structure.

Eect

• Retention

• Annotation CTR

• Views

Optimization

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Moderate:

Less than 1 hour

Impact

3 out of 5

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Google Creator Playbook Version 4 User Manual Page 8