Google Analytics Guide User Manual download pdf (Page 23)

Additional Settings

Ex: home.htm vs. Home.htm

The final step is to configure additional settings:

• If the URLs entered in the funnel or goal are Case sensitive, select this

checkbox

• For example, if home.htm is a different page than Home.htm, check this

box

• If you are using dynamic URLs, you may wish to make use of the

matching options when entering funnel or goal URLs. For more

information on this option, review the Help Center article on Match

Types from the link at the end of the guide.

• If you wish to set a value, enter the amount in the Goal value field

• The Goal value is the value used in Analytics return on investment

calculations

• You can either set a value for the page, or use a dynamic value pulled

from your e-commerce receipt page

• If you wish to use dynamic value, leave this field blank and refer to the

Help Center article on Dynamic Values (See page 45)

• Click Save Changes to create this goal or Cancel to exit without saving

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Google Analytics Guide User Manual Page 23