Google Analytics Guide User Manual download pdf (Page 47)

Glossary

Match Types: There are three match types that allow you to control how your funnel steps and goal

page will be matched with the URLs your users visit

Flash: Web design software which creates web animations that run on your website.

Auto-Tagging: An option in your linked AdWords account that lets you tag all keywords in your

account so that Analytics can report back on their performance. This saves time and keeps you from

having to manually tag individual keywords.

E-commerce: The buying and selling of goods and services, and the transfer of funds, through digital

communications typically using a shopping cart.

Cookie: A small amount of text data given to a web browser by a web server.

For example, a

protected site may store a temporary identifier in a cookie after you successfully log in,

indicating that you are an authorized user.

3rd Party Shopping Cart: Another website that hosts your online shopping. Ex: Cafepress is the 3rd

Party shopping cart for Cash for Critters.

Date Range: The start and end dates of your reporting time period.

Visits:

A defined quantity of visitor interaction with a website

Page views: Any file or content delivered by a web server that would generally be considered a web

document. Each time a file defined as a page is served, a pageview is registered by Google Analytics.

Source: T

he means by which a user reached your site

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Google Analytics Guide User Manual Page 47