Google Analytics Guide User Manual download pdf (Page 39)

Page visits

Total monthly visits from Google ads

In this report, you can see the traffic generated by your Google ads.

Before getting started, set your date range in the top right corner for the last month.

So, first, we use the left side navigation bar to view the AdWords traffic to your site.

1. Click on Traffic Sources

2. Click on Adwords

3. Click on AdWords Campaigns

From the report, you’ll be able to see an overview of AdWords traffic to your site.

For each report you can see the totals over your date range in the middle of the report and the daily tallies by

mousing over a day in the timeline.

To view total monthly visits from AdWords, click the Site Usage tab in the middle of the page and look for Visits

in the middle row in bold.

To view average number of pages within your site that a visitor clicking on your Google AdWords ad visited last

month, see the Pages/Visit in the middle row in bold.

And just like all reports, you can Export any of these reports to a PDF, Excel, TSV or XML file, print the reports

or email them.

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Google Analytics Guide User Manual Page 39