Google Analytics Guide User Manual download pdf (Page 41)

Goals and conversions

Total monthly conversions by type from Google ads

In this report, you’ll be able to see conversions coming specifically your Google ads for the

different goal types you’ve been tracking.

Before getting started, set your date range in the top right corner for the last month.

So, first, we use the left side navigation bar to view the AdWords traffic to your site.

1. Click on Traffic Sources

2. Click on AdWords

3. Click on AdWords Categories

From the report, you’ll be able to see a summary of all the conversions completed on your site from

your Google ads.

For each report you can see the totals over your date range in the middle of the report and the daily

tallies by mousing over a day in the timeline.

To view total monthly visits from AdWords, click the Site Usage tab in the middle of the page and

look for Visits in the middle row in bold.

And just like all reports, you can Export any of these reports to a PDF, Excel, TSV or XML file, print

the reports or email them.

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Google Analytics Guide User Manual Page 41