Google Analytics Guide User Manual download pdf (Page 24)

Advanced Goal Functions

• Set up funnel steps where the URL doesn’t change

• In a single funnel path step, gather data on a group of pages.

For example:

1. Homepage

2. Shirts Page or Pants Page or Hats Page

3. Check Out Page

4. Goal: Thank You Page

Remember, you can define:

- 4 Goals per Profile

- 10 Steps per Goal

With some advanced set up, you can take advantage of some additional

important features of goals:

• First, you can create funnel steps for Flash pages or other pages where the URL

doesn’t change

• Also, in one single step of your funnel path, you can gather data on traffic to a

whole category of pages

• For example, you could configure a funnel path like this:

1. Homepage

2. Donation Page or Volunteer Page or Alerts Page

3. Check Out Page

4. Goal: Thank You Page

To learn more about these goal functions, go to the Help Center on Advanced

goals (see page 45).

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Google Analytics Guide User Manual Page 24