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4
4
Create
y
our Analytics
accoun
t
In this section you will learn how to:
•
Log in to your free Analytics account
•
Configure your profile settings
•
Add more users to your account
•
Add the tracking code to your website
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Google Analytics Guide
1
Tools You’ll Need
2
Table of Contents
3
Create your Analytics account
4
Configure Your Profile
10
Grant Access to Other Users
11
Create Goals & Funnels
15
Introduction to Goals
16
Abandoning your site
17
Entering your site
17
Your defined goal
17
Benefits of Goals
18
How to Set Up Goals
19
Donation Confirmation
22
Home Page
22
Donation Page
22
Thank You Page
22
Additional Settings
23
Advanced Goal Functions
24
Auto-Tagging
25
Enabling E-Commerce on Your
30
Tracking Transactions on 3
33
Track Transactions on 3
34
Party Sites
34
Analytics Reports
35
Page visits
37
Goals and conversions
40
Summary and Next Steps
42
Additional Resources
43
Glossary
46
Go forth and track!
48
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