Google Apps for Work User Manual download pdf (Page 28)

Phase 1: Core IT

Create your marketing strategy | How to (continued)

Here’s an example from MeadWestvaco, a global packaging company

with 15,000 Google Apps users:

• Creative concept: An internal marketing campaign that used ideas

abou

t connecting across the company to increase awareness and

excitement about the move to Google Apps.

• Theme: “A new way to work as one.”

• Delivery: Multiple channels, including posters

, email campaigns,

and websites.



A poster from MeadWestvaco’s going Google communications campaign.

You can see more examples from MeadWestvaco and others in Customer

Examples at

the end of this guide.

1 2 ... 23 24 25 26 27 28 29 30 31 32 33 ... 119 120

Going Google 1
—The Google Apps Team 2
What’s in this Guide 3
Change Management Matters 4
About this guide 5
Services, Bergelectric 6
What changes am I managing? 7
The Google Apps Rollout 8
Phase 2: Early Adopters 9
What else is happening? 12
Walt Oswald, Corporate Vice 13
Mobility 13
Management Development & 14
Training, Ahold USA 14
Architecture Infrastructure 15
Diversey 15
Secure executive support 16
—Carol Dewitt, CIO, BI-LO 17
Management, Onix Networking 18
Step 2: Bring together staff 19
What do you leave with? 20
Phase 1: Core IT 21
Profile your user community 22
Karl Lamberth, Senior Vice 24
Cloud Sherpas 24
Coordinator, KIO Networks 25
—Nathalie Massis, Marketing 26
Manager, Soluciones Orión 26
Step 1: Build the team 27
—Susan Glynn, Senior Manager 29
Delta Hotels and Resorts 30
The Roche Group 31
Services Director, Journal 32
Communications 32
Phase 1: Core IT 33
Complete the training plan 37
Tracey Flynn, Training and 39
Communications Manager 39
SADA Systems 39
Send key messages to users 40
—Christina Jobes, Change 43
Management Lead, The Weather 43
Step 3: Complete your roster 44
Management and Training 45
Victor Alhadeff, CEO 46
Boost eLearning 46
Jennifer Calderone, Training 49
Tempus No va 49
Architect, MeadWestvaco 50
Ahold USA 51
—Tony Bianco, President 52
Cloud Computing Division 52
Onix Networking 52
—Mark Steward, IT Director 53
Baird & Warner 53
Technology, Genentech 54
Leader, Flexion 57
Phase 2: Early Adopter 59
—Dana Murphy, Director, OTD 61
—Jim McNelis, Principal and 63
Founder, Dito 63
—Peter Herrmann, Solution 64
Architect, Mortgage Choice 64
Holocaust Memorial Museum 66
Assess team change impacts 70
Send a user readiness survey 72
Phase 3: Global Go-Live 73
—Andrew Kneebone, Project 75
Manager, Visy 75
Complete training materials 81
Patrick Liew, CIO, HSR 82
Management Coordinator 92
—Greg Tait, Google Apps 95
Administrator, Fairchild 95
Semiconductor 95
—María Cristina Peláez 97
—Patricio Diez, Change 99
Management Director, Revevol 99
Solarmora has Gone Google 100
Customer Examples 101
Change Management Guide 103 103
Brady Corporation 103
Genentech 104
Change Management Guide 105 105
Softbank 105
Salfacorp 106
Change Management Guide 107 107
Ne ratez plus 108
Google Guide 109
LAN Airlines 110
We can help! 111
The Weather Channel 112
Customer Acknowledgements 113
Google for Work Partners 115
List of External Resources 116
Phase 2: Early Adopter 118
Phase 3: Global Go-Live 119
Life After Go-Live 120

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