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Change Management Guide 29
Phase 1: Core IT
Create your marketing strategy | How to (continued)
Step 4: Select marketing channels
How will you get your marketing campaign in front of your users?
Evaluate the different marketing channels by assessing their reach,
frequency of exposure, and impact. Consider the channels that have
worked well for other campaigns. Do people read the posters in their
offices, cafeterias, or break rooms? Or places people visit every day—like
the company intranet site, the lobby, or even the bathroom?
Make a list of channels that you think will best do the job. You can also
review your user community summary for ideas.
Here are some examples that other customers have used:
Intranet sites Newsletters Posters
Flyers Stickers T-shirts
Pens Digital signs Food
Step 5: Plan the timing for project promotions
Pick a time frame for launching your campaign to your entire user
community. Identify the timing of other marketing activities leading up to
Global Go-Live. You don’t want to do it too early, otherwise you might lose
momentum and people’s interest. In most cases, the internal marketing
campaign will launch about two months before your Global Go-Live. You
might also include some sort of promotion every week leading up to Go-
Live like an email blast, posters or distributing Google swag to keep
people’s interest and attention.
Resources
• Elevator pitch template Use this presentation template to get
started on your elevator pitch.
• Gone Google stories Watch this video to hear other customer’s
gone Google stories to help you develop your elevator pitch.
• Customer Examples Use these examples to get inspiration for your
internal marketing campaign.
• Google Online Store Use this site to purchase Google swag for your
internal marketing campaign.
“We used a ‘Destination Google’ theme
to brand our move to Google Apps. It
was very effective—one of our best
communicated projects.”
—Susan Glynn, Senior Manager
Global Compliance and Security,
Brady Corporation
Brady Corporation is a manufacturing
company based in the United States. It has
7,760 Google Apps users.
- Going Google 1
- —The Google Apps Team 2
- What’s in this Guide 3
- Change Management Matters 4
- About this guide 5
- Services, Bergelectric 6
- What changes am I managing? 7
- The Google Apps Rollout 8
- Phase 2: Early Adopters 9
- What else is happening? 12
- Walt Oswald, Corporate Vice 13
- Mobility 13
- Management Development & 14
- Training, Ahold USA 14
- Architecture Infrastructure 15
- Diversey 15
- Secure executive support 16
- —Carol Dewitt, CIO, BI-LO 17
- Management, Onix Networking 18
- Step 2: Bring together staff 19
- What do you leave with? 20
- Phase 1: Core IT 21
- Profile your user community 22
- Karl Lamberth, Senior Vice 24
- Cloud Sherpas 24
- Coordinator, KIO Networks 25
- —Nathalie Massis, Marketing 26
- Manager, Soluciones Orión 26
- Step 1: Build the team 27
- —Susan Glynn, Senior Manager 29
- Delta Hotels and Resorts 30
- The Roche Group 31
- Services Director, Journal 32
- Communications 32
- Phase 1: Core IT 33
- Complete the training plan 37
- Tracey Flynn, Training and 39
- Communications Manager 39
- SADA Systems 39
- Send key messages to users 40
- —Christina Jobes, Change 43
- Management Lead, The Weather 43
- Step 3: Complete your roster 44
- Management and Training 45
- Victor Alhadeff, CEO 46
- Boost eLearning 46
- Jennifer Calderone, Training 49
- Tempus No va 49
- Architect, MeadWestvaco 50
- Ahold USA 51
- —Tony Bianco, President 52
- Cloud Computing Division 52
- Onix Networking 52
- —Mark Steward, IT Director 53
- Baird & Warner 53
- Technology, Genentech 54
- Leader, Flexion 57
- Phase 2: Early Adopter 59
- —Dana Murphy, Director, OTD 61
- —Jim McNelis, Principal and 63
- Founder, Dito 63
- —Peter Herrmann, Solution 64
- Architect, Mortgage Choice 64
- Holocaust Memorial Museum 66
- Assess team change impacts 70
- Send a user readiness survey 72
- Phase 3: Global Go-Live 73
- —Andrew Kneebone, Project 75
- Manager, Visy 75
- Complete training materials 81
- Patrick Liew, CIO, HSR 82
- Management Coordinator 92
- —Greg Tait, Google Apps 95
- Administrator, Fairchild 95
- Semiconductor 95
- —María Cristina Peláez 97
- —Patricio Diez, Change 99
- Management Director, Revevol 99
- Solarmora has Gone Google 100
- Customer Examples 101
- Change Management Guide 103 103
- Brady Corporation 103
- Genentech 104
- Change Management Guide 105 105
- Softbank 105
- Salfacorp 106
- Change Management Guide 107 107
- Ne ratez plus 108
- Google Guide 109
- LAN Airlines 110
- We can help! 111
- The Weather Channel 112
- Customer Acknowledgements 113
- Google for Work Partners 115
- List of External Resources 116
- Phase 2: Early Adopter 118
- Phase 3: Global Go-Live 119
- Life After Go-Live 120
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