Google Apps for Work User Manual Page 32
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Phase 1: Core IT
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Create your marketing strategy | Best practices
Keep the elevator pitch messages real.
• Not good—“We want a more flexible solution that gives us
quantifiable ROI by Q2 going forward.”
• OK—“The benefit for IT managers is that you get a cost saving.”
• Good—”We can use Google Apps any place and on any device—at
home, at work, on our phones, and on tablets.”
Surround users with reminders of the approaching switch. Use
your slogan or brand and put it everywhere.
Incorporate swag into your marketing strategy like t-shirts,
stickers, pens, or buttons.
You can create your own or order swag
through the
Google Online Store.
“We used Google t-shirts and signs
around the building to promote the
switch to Google Apps.”
—Chris Blanding, IT and End User
Services Director, Journal
Communications
Journal Communications is a media
company based in the United States. It has
2,250 Google Apps users.
Craft your message, tell your story Learning from Solarmora, a fictionalized company
For his first meeting with the Change Management
team, Andy prepared an elevator pitch about
Solarmora moving to Google Apps:
We’re going Google to move to a cloud-
computing based solution for our
communication and collaboration technologies.
By using Google Apps for email, we’ll gain
greater IT capability and flexibility by
harnessing the power of Google’s multi-tenant
shared infrastructure. We’ll also be saving
significant costs in IT hardware and licenses.
Oops! Andy didn’t describe the real benefits to the
people in the company. Andy’s elevator pitch
sounded impressive, but it wasn’t compelling to
users outside of IT.
The marketing representative on the Change
Management team gave him some tips:
• Emphasize benefits for the average user in your
company.
• Use simple language anyone can understand. Avoid
using jargon or technical language.
Andy rewrote the pitch with Marketing:
Solarmora is going Google! With Google
Apps cloud-based email, calendar, and
collaboration tools, you’ll have:
• Access to your email and calendar from any
laptop, desktop, or mobile phone
• Real-time collaboration and sharing with
Google Docs and instant messaging with
Google Talk
• Much more email storage! Over 10 times
what you have now.
A positive review from the Project and Technical
teams confirmed that this pitch was the right one to
share with the company.
- Going Google 1
- —The Google Apps Team 2
- What’s in this Guide 3
- Change Management Matters 4
- About this guide 5
- Services, Bergelectric 6
- What changes am I managing? 7
- The Google Apps Rollout 8
- Phase 2: Early Adopters 9
- What else is happening? 12
- Walt Oswald, Corporate Vice 13
- Mobility 13
- Management Development & 14
- Training, Ahold USA 14
- Architecture Infrastructure 15
- Diversey 15
- Secure executive support 16
- —Carol Dewitt, CIO, BI-LO 17
- Management, Onix Networking 18
- Step 2: Bring together staff 19
- What do you leave with? 20
- Phase 1: Core IT 21
- Profile your user community 22
- Karl Lamberth, Senior Vice 24
- Cloud Sherpas 24
- Coordinator, KIO Networks 25
- —Nathalie Massis, Marketing 26
- Manager, Soluciones Orión 26
- Step 1: Build the team 27
- —Susan Glynn, Senior Manager 29
- Delta Hotels and Resorts 30
- The Roche Group 31
- Services Director, Journal 32
- Communications 32
- Phase 1: Core IT 33
- Complete the training plan 37
- Tracey Flynn, Training and 39
- Communications Manager 39
- SADA Systems 39
- Send key messages to users 40
- —Christina Jobes, Change 43
- Management Lead, The Weather 43
- Step 3: Complete your roster 44
- Management and Training 45
- Victor Alhadeff, CEO 46
- Boost eLearning 46
- Jennifer Calderone, Training 49
- Tempus No va 49
- Architect, MeadWestvaco 50
- Ahold USA 51
- —Tony Bianco, President 52
- Cloud Computing Division 52
- Onix Networking 52
- —Mark Steward, IT Director 53
- Baird & Warner 53
- Technology, Genentech 54
- Leader, Flexion 57
- Phase 2: Early Adopter 59
- —Dana Murphy, Director, OTD 61
- —Jim McNelis, Principal and 63
- Founder, Dito 63
- —Peter Herrmann, Solution 64
- Architect, Mortgage Choice 64
- Holocaust Memorial Museum 66
- Assess team change impacts 70
- Send a user readiness survey 72
- Phase 3: Global Go-Live 73
- —Andrew Kneebone, Project 75
- Manager, Visy 75
- Complete training materials 81
- Patrick Liew, CIO, HSR 82
- Management Coordinator 92
- —Greg Tait, Google Apps 95
- Administrator, Fairchild 95
- Semiconductor 95
- —María Cristina Peláez 97
- —Patricio Diez, Change 99
- Management Director, Revevol 99
- Solarmora has Gone Google 100
- Customer Examples 101
- Change Management Guide 103 103
- Brady Corporation 103
- Genentech 104
- Change Management Guide 105 105
- Softbank 105
- Salfacorp 106
- Change Management Guide 107 107
- Ne ratez plus 108
- Google Guide 109
- LAN Airlines 110
- We can help! 111
- The Weather Channel 112
- Customer Acknowledgements 113
- Google for Work Partners 115
- List of External Resources 116
- Phase 2: Early Adopter 118
- Phase 3: Global Go-Live 119
- Life After Go-Live 120
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